1,300 systems in laundromats across all 50 states — built and supported in the USA since 2016SupportOwner Login
Compare / Wash-Dry-Fold POS vs. Cents
Cents is a venture-backed software company with a wide catalog across the whole laundry business. Wash-Dry-Fold POS is owned by the two laundromat owners who built it, and it is one product: the wash-dry-fold counter.
If you are shortlisting laundromat POS systems, you have probably already seen Cents. It is a capable platform with a polished customer-facing app and a broad product line. This page lays out where each system is genuinely strong, so you can tell which one matches the store you actually run. Everything stated about Cents here comes from their own public pages, and the date we checked them is at the bottom.
At a glance
Wash-Dry-Fold POS
Who each one is for
Ownership is the difference that outlasts every feature on both lists. Venture capital is raised against a return event: a sale, a merger or an IPO. That is not a criticism of the software, it is a fact about the company you would be buying a ten-year operating decision from, and it is worth knowing before you sign. Wash-Dry-Fold POS is owned outright by two laundromat owners, Brian Henderson and Ian Gollahon, who also own Liberty Laundry in Tulsa, Oklahoma. There are no outside investors in either company, so the only way we grow is by keeping the system you already bought worth paying for. Beyond that, Cents goes broader, across the customer experience and the rest of the laundry business. We go deeper on the daily workflow behind a busy counter, which is the software your attendants sit in for forty hours a week.
Wash-Dry-Fold POS
Built for owners who train new attendants more often than they would like, and who have no interest in changing out the readers on their self-serve machines to buy a POS.
Setup, training and support all come from people who have worked a laundromat counter. The laundromat website is the only thing sold separately.
Cents
Built for operators who want a polished consumer-facing experience and one vendor across a wide catalog of laundry products.
Subscription plus upfront hardware and implementation, with additional product lines sold alongside the core plan.
Differences that matter
Feature lists converge over time. Both systems take orders, print bag tags and run reports. What stays different is who owns each company, who trains your staff, and what happens to the card system already on your machines.
01
Cents was founded in 2019 and is venture-backed. Outside money is raised against an eventual return, which is why venture-backed companies expand into new product lines and why the company you sign with is not guaranteed to be the company that owns your data in five years. Ask them who owns Cents today and what happens to your account if that changes. Wash-Dry-Fold POS has no outside investors. It is owned by Brian Henderson and Ian Gollahon, who also own Liberty Laundry, three laundromats in the Tulsa, Oklahoma area. It grows by selling more systems rather than by raising rounds, and the whole product effort goes into laundromat operations.
Where Cents is stronger: that capital is real and it shows. Their consumer app and marketing tooling are more polished than ours, and venture funding is what paid for them.
02
This is the one we would put first. A high-volume store does not train one person, it trains a dozen over a year, and frequent retraining gets expensive fast. Setup includes a two-hour live session with Chelsea Blake, who has trained 1,000+ laundromat owners and 100+ attendants, and managed a chain of eight laundromats for six years before that. She configures your pricing, your bag flow and your attendant routine, then trains your staff on the store they are actually going to run. The screens are built for that: one job per screen, in the order the work happens.
Where Cents is stronger: they assign a customer success manager and schedule an attendant training call too.
03
We work alongside the readers already on your machines: Laundroworks, LaundryCard, FasCard, SpyderWash and Speed Queen, with starts sold from the register and tied to an order for theft prevention. Cents sells its own machine payment systems as part of the offer, alongside a Laundroworks partnership. Ask what happens to your existing readers, and what it costs you to keep them.
Where Cents is stronger: if you would rather consolidate machine payments and POS with one company, that is exactly what they are set up to do.
Side by side
Nine rows, no scoring. Where Cents is stronger, the row says so. Read the left column with the same skepticism you read the right, and ask both companies the same questions on your calls.
| Question to ask | Wash-Dry-Fold POSOwner-owned, since 2016 | CentsVenture-backed, founded 2019 |
|---|---|---|
| Ease of training a new attendant | Built to get a new attendant productive fast, which is why volume stores end up here.Each screen does one job, in the order the work happens, so training is showing someone the counter rather than teaching software. David Carlson of LaundroXpress: “With your POS my employees were up and running immediately.” | Modern touchscreen interface with in-app guidance.More surface area to learn, because there is more platform behind it. Ask how long a brand-new attendant needs before they can run a busy Saturday alone. |
| Onboarding & setup | Two-hour live setup with a laundromat manager.Chelsea Blake has trained 1,000+ laundromat owners and 100+ attendants, and managed a chain of eight stores for six years. She configures your pricing and bag flow with you, then trains your attendants on it. | Customer success manager, help center and video library.A dedicated attendant training call is scheduled as part of onboarding, backed by self-serve documentation and videos. |
| Where tech support sits | US-based tech support, with a 24/7 AI chat and knowledge base.Salaried support specialists in the USA who have worked laundromat counters, so the answer comes back operational rather than scripted, and the AI chat and knowledge base cover the hours in between. | US-based tech support, with a 24/7 AI chat, a knowledge base and an assigned account executive.The assigned account executive is a genuinely different model and worth weighing if you want one named person who knows your account. Ask how quickly a counter-down issue gets to a technician rather than to your AE. |
| Where the product is aimed | In-store wash-dry-fold, at volume.Intake speed, bag labeling, attendant checklists, order tracking, theft prevention and commercial accounts. One product, no modules to add later. | A broad catalog across the whole operation.POS, machine payment systems, pickup and delivery, memberships, marketing, websites, commercial invoicing, insurance and an AI receptionist team. |
| Who is behind it, and track record | Laundromat owners and former store managers. 1,300+ systems sold since 2016, all 50 states.The founder owns three of the top-grossing laundromats in the USA and still runs them, so the product argument and the operating argument are the same argument. | A venture-backed technology company, founded in New York in 2019.Larger than us: by their own published figure the platform powers more than 2,700 retail laundries. Ask who owns the company, what the investors expect next, and what happens to your account and your data if it is sold. |
| Card systems on your machines | Card-system agnostic. We do not sell a payment system.Laundroworks, LaundryCard, FasCard, SpyderWash and Speed Queen — the readers already on your machines stay, and a start can be rung up on an order. | Not agnostic: Cents owns Laundroworks.They sell the machine payment system as well as the POS, so the reader on your wall is one of their own product lines. Ask specifically what happens to the readers already on your machines, and what it costs you to keep them. |
| Pickup & delivery | Route-based delivery and on-demand couriers, both in the subscription.Routes, recurring stops, order status and a driver view all work from a phone, and a customer can choose Uber or DoorDash at checkout. Commercial accounts and account routes are a real strength here. No separate module to buy. | A core strength, with route optimization and a courier network.If delivery is the majority of your business, look hard at this. |
Bring this table to both demos. Any row a salesperson cannot answer plainly is the row worth pushing on.
The people behind it
Everyone you deal with here has worked in a laundromat. That is the entire difference, and it shows up on your first busy Saturday.
Wash-Dry-Fold POS was built by Brian Henderson, who owns Liberty Laundry: three stores that took over $2.5M in 2025, with one of them clearing $1M on its own in 2026. He wrote it because nothing on the market handled a high-volume wash-dry-fold counter properly. 1,300+ systems later, that is still the only thing we build for.
Your setup is run by Chelsea Blake, who has trained 1,000+ laundromat owners and 100+ attendants, and managed a chain of eight stores for six years before that. She configures the system around your store, your pricing, your bag flow and your attendant routine, and trains your staff on it in one two-hour session. Not a menu tour. The way the store will actually run on Monday.
Brian HendersonCTO and Founder — 21+ years in laundromats, owner of Liberty LaundryChelsea BlakeSetup & training — trained 1,000+ laundromat owners; ran a chain of eight stores for six yearsProof
One of these owners tried two other systems before this one. The other bought his third copy of it for his third store. Read the rest on the reviews page.
Wash-Dry-Fold POS by the numbers
“Yours is my third and last POS. Most are designed for dry-cleaning with Wash/Dry/Fold as an afterthought. With your POS my employees were up and running immediately.”
David CarlsonLaundroXpress — Miami, FL
“I just opened my third laundry and with that I purchased my third WDF POS system. That should tell you all you need to know.”
Mark JordanSpin City Laundry — Stillwater, OK
Other comparisons: Wash-Dry-Fold POS vs. CleanCloud, Wash-Dry-Fold POS vs. Turns, and Wash-Dry-Fold POS vs. Curbside Laundries. Each one is written the same way, and each says where the other system is the better buy.
Everything stated about Cents on this page was taken from Cents’ own public website — trycents.com home, solutions and pricing pages — and from their public company listings. Product names are theirs as published: Point of Sale, Machine Payment Systems, Pickup & Delivery, Memberships, Marketing Tools, Websites, Commercial Invoicing, Insurance and AI Receptionist Team. Verified 10 August 2026. Cents is a trademark of its owner and we are not affiliated with it. Product details change, so check their current pages before deciding.
Figures for Wash-Dry-Fold POS: 1,300+ systems sold since 2016, all 50 states, 12,486,267 transactions processed since 2020.
